CommSuite

Voice mail in 2025? You bet! This product is still one of the main revenue generators for Smith Micro. I contributed to the maintenance and evolution of CommSuite, initially as a designer and later as a UX lead, from 2013 to 2024.

Over the years, I collaborated alongside three product managers to implement significant improvements, and with each contributed valuable features and enhancements. Many great people were my colleagues on this, including Justin Mandell (UX Lead), Marko Rosić and Ratko Ćaćić (both Senior UX and Graphic Designer) and Audrey Muller (Product Manager).

The application was incredibly successful, reaching millions of subscribers at its peak and standing out as the company’s most important product. For many years, it was the main source of revenue, showing just how valuable it was to both the users and the business. Its long-lasting popularity made it a key part of the company’s success at that time.

Success Story

Over more than a decade, the product grew and evolved significantly. Numerous features were added, and many changes were introduced to keep up with customer needs and industry trends. During this time, the product also branched out into multiple versions, each tailored to different clients or offering unique feature sets, allowing it to meet a wide range of requirements and use cases.

CommSuite Evolution

White Label

Since CommSuite is a white-label product, we tailored the experience to fit the branding and requirements of various clients, ensuring seamless integration into their ecosystems and enhancing their customer-facing output. The shown example is T-Mobile branding process.

The product also introduced a portal where customers could select the brand they were part of, allowing for a simple initialization process.

CommSuite Marketing

As part of our responsibilities on the CommSuite project, my team and I also worked on product marketing, creating videos, graphics, print materials, and other collateral to highlight its features and engage users.

AniMates

A major product branch was an application for sending avatar messages, developed well before Snapchat. It had great potential, but faced some strategic challenges and didn’t reach the success we hoped for.

In addition to focusing on user interaction, I also contributed significantly to the content side, designing a few avatars for the app.